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the big apple, the big apple (PRWEB) October 01, 2015

A stellar show off of marketer, media, expertise and company excellence from around the globe was offered tonight on the 2015 MMA global Smarties Gala at the Highline degrees in New York city, the place the winners of the coveted global Smarties had been revealed.

As cellular technology and capabilities improve, creativity, innovation and bold leads to mobile advertising and marketing set the stage for a future of what’s conceivable. The winners of the Smarties symbolize people who are blazing new trails, exhibiting bravery and innovation across the sizzling and competitive mobile marketing ecosystem.

This 12 months’s most prestigious “best possible in show” was once awarded to Hindustan Unilever and PHD for their “Kan Khajura Tesan” marketing campaign in Bihar, India. This campaign leveraged the individuality of cell by using creating a brand new media channel to succeed in a rural inhabitants of 137 million that suffer from daily energy cuts, but where 86 p.c of the population owns a cell phone. by means of delivering “free, on-demand and at all times-on” leisure, Unilever was ready to construct a brand new loyal shopper base for quite a lot of merchandise to what has been an unreachable target market.

“Khan Khajura Tesan used to be a phenomenal marketing campaign that proves that entrepreneurs are handiest limited by way of their own creativeness concerning what’s possible in cellular,” mentioned Sheryl Daija, chief technique officer on the MMA. “This was once truly a groundbreaking campaign where Unilever courageously leveraged the facility of cell. most of the winners of the 2015 Smarties exhibited that while cellular is most world of media, it’s also the most local.”

in addition to recognizing cell creativity and effectiveness, the Smarties additionally printed quite a few companies who received accolades for being trade trailblazers and disruptors. The trade Awards have been surpassed to an impressive team of firms including:

Marketer of the 12 months: Unilever
Marketer to watch: Ford Motor company
Media firm of the year: facebook
company of the 12 months: Razorfish
“Unilever was once honored as Marketer of the yr for his or her leadership and commitment to mobile on a world foundation,” stated Greg Stuart, CEO, at the MMA. “Their work and funding in mobile is a superb example of how a model is remodeling their business through cell. This yr we obtained more revolutionary and provoking entries than ever earlier than, a sign that marketers are truly thinking outdoor the field because the cellular space continues to conform.”

in conjunction with the announcement of the Smarties Winners, the MMA additionally launched a Smarties development record highlighting methods at the back of one of the best practices framework based the winning campaigns. some of the key traits integrated:

1. The Gateway to Dynamic Personalization

one to one engagement lets in entrepreneurs to provide more personalized content.
2. the shopper-wants Compass

20% of campaigns used area enabling manufacturers to reach the best particular person on the right time, with the best message in the fitting location with the proper attitude
three. The “always on” model-Station

forty% of successful entries equipped “always on” brand experiences present entertainment or a specific provider to their shopper
4. The marketing campaign Engagement hyperlink

cell-centric campaigns that harness cell know-how to expand other channel efforts
5. The cellular Social influence

33% of the successful campaigns express how manufacturers are benefiting from present social structures, and their users, to grow their manufacturers in more natural methods.
6. The web of issues

product is now becoming a conduit of the message and model experience.

2014 global SMARTIES AWARD WINNERS:

best possible In convey

Hindustan Unilever and PHD India

Kan Khajura Tesan

India

marketing technique AWARDS

model consciousness

Gold

Hindustan Unilever and PHD India

Kan Khajura Tesan

India

Silver

Mercedes-Benz u.s.a. and Razorfish

Take the Wheel

united states

Bronze

KIA and MNET

KIA “recreation On”

Australia

LEAD generation / DIRECT RESPONSE / CONVERSION

Gold

Mercedes-Benz united states and Razorfish

Take the Wheel

america

Gold

WWF DENMARK & WWF TURKEY and 41? 29!

#LastSelfie

Turkey

PRODUCT / services and products LAUNCH

Gold

Mercedes-Benz u.s. and Razorfish

Take the Wheel

united states

Silver

Qol devices, Inc. and R/GA

Alvio

united states of america

promotion

Gold

Virgin mobile Australia and Starcom Australia in partnerships with OGB & Havas worldwide

Virgin cell recreation of telephones

Australia

Silver

outdated Navy and A2G

Tweet to your ft

america

Silver

Unilever / Elidor (Sunsilk) and Manajans / JWT

seize red If which you could

Turkey

RELATIONSHIP constructing / CRM

Silver

DeVry Brasil and PorQueNão?

DeVry find out about display

Brazil

Bronze

Coca-Cola (Japan) company, limited and DENTSU INC.

My favourite Cafe – GEORGIA vending computer App

Japan

SOCIAL impact / not FOR revenue

Gold

WWF DENMARK & WWF TURKEY and forty one? 29!

#LastSelfie

Turkey

Bronze

NAMI NYC Metro and JWT the big apple

i will hear

u.s.a.

WEARABLES affect ON marketing

Gold

Rip Curl and VML Australia

Rip Curl Search GPS

Australia

Silver

Walgreens

balance Rewards

u.s.a.

Bronze

Nike and R/GA big apple

Win the Hour

usa

CHANNEL MEDIA technique AWARDS

pass MEDIA INTEGRATION

Gold

Dunkin’ Donuts and Hill Holliday

#DunkinReplay

united states

Silver

Toyota Corolla and Saatchi & Saatchi LA

Corolla fashion

united states of america

Silver

Unilever / Dove and Mindshare

helping girls Love their Hair Deep all the way down to the “Cell-Fie”

Vietnam

cross cell INTEGRATION

Silver

Beats music and R/GA London

Beats tune

u.s.a.

Bronze

Tastic and Yonder Media in partnership with MediaShop and Tag Promotions

Tastic red Pot campaign

South Africa

cross display advertising

Gold

Sony Electronics and UM and Amazon Media group

Sony 4K extremely HD television Launch

united states

Silver

Samsung Electronics and Starcom MediaVest workforce

1st move monitor, real-time target audience experience App in Turkey powered by means of Samsung Galaxy S5

Turkey

Bronze

Unilever China partitions Cornetto (icecream) and PHD China

Cornetto – categorical love in eight seconds

China

IN-APP OR GAMING advertising

Silver

BENGAY® and Ansible

BENGAY – CHAMPIONING movement, within the moment

united states of america

Silver

Google Maps App and Essence

Google Maps App QuizUp marketing campaign

England

Bronze

State Farm and Rovio/angry Birds

State Farm & Rovio–Native/cell

united states

MESSAGING

Silver

DoSomething.org and mobile Commons

cell Commons & DoSomething.org textual content with The President campaign

united states of america

cell APP

Gold

Nike and R/GA ny

The Nike SB App

united states of america

Silver

Beats music and R/GA London

Beats music

u.s.

Bronze

sports activities Revolution and sports activities Revolution

CelticLIVE App

England

mobile SEARCH

Gold

purple Roof motel and 360i

pink Roof lodge Flight Cancellation Coup

u.s.a.

Silver

TD Ameritrade and Adobe

Leveraging cell to power Acquisitions

united states of america

mobile web site

Gold

Nike and Razorfish Hong Kong

Nike Locker Room

Hong Kong

Bronze

Lincoln and workforce Detroit

Lincoln.com cell website online redesign

united states of america

NATIVE advertising

Gold

Google Maps App and Essence

Google Maps App QuizUp marketing campaign

England

Bronze

Jeep Cherokee and The climate firm

Jeep Native Takeover on The weather Channel App for iPhone

united states

Bronze

Lexus and electronic Arts

Lexus & real Racing three’s digital check power

united states

pill marketing campaign

Gold

Qol gadgets, Inc. and R/GA

Alvio

united states

Silver

Amoedo and Artplan

Pipe Burst

Brazil

Bronze

Lincoln and group Detroit

2013 MKZ/29HD pill magazine Integration

usa

USE OF cell SOCIAL MEDIA

Silver

old Navy and A2G

Tweet to your feet

united states

ENABLING applied sciences

place primarily based

Gold

Virgin cell Australia and Starcom Australia in partnerships with OGB & Havas worldwide

Virgin cellular Australia

Australia

Silver

NEUTROGENA and Ansible

sun Activated promoting

u.s.

VIDEO / rich MEDIA

Gold

Nike and R/GA ny

The Nike SB App

u.s.a.

Bronze

Toyota Corolla and Saatchi & Saatchi LA

Corolla model

america

INNOVATION

Gold

Qol devices, Inc. and R/GA

Alvio

united states of america

Silver

Hindustan Unilever and PHD India

Kan Khajura Tesan

India

Bronze

P&G / Oral-B and Iconmobile group

Oral-B Bluetooth-connected electrical Toothbrush and application

u.s.a.

concerning the cellular advertising association (MMA)

The MMA is the arena’s best global non-profit exchange cellular advertising and marketing association constructed from more than 800 member companies, from nearly fifty international locations around the world. Our individuals hail from each faction of the cellular advertising ecosystem together with brand entrepreneurs, businesses, mobile technology structures, media corporations, operators and others. The MMA’s mission is to speed up the transformation and innovation of marketing thru cell, driving business increase with nearer and more advantageous consumer engagement. Anchoring the MMA’s mission are four core pillars; to domesticate thought through driving the innovation for the manager advertising Officer; to build the cell marketing capabilities for the selling organizations via fostering know- how and confidence; to champion the effectiveness and impression of mobile via analysis providing tangible ROI measurement; and advocacy. additionally MMA business-large committees work collaboratively to enhance and recommend world very best practices and lead requirements development.

mobile marketing is commonly defined as together with advertising, apps, messaging, mCommerce and CRM on all cell devices including smart phones and capsules. contributors embody, American express, AdChina, Colgate – Palmolive, Dunkin’ brands, facebook, Google, team M, Hewlett Packard, Hilton global, Kellogg Co., L’Oréal, MasterCard, McDonalds, Microsoft, Mondelez global Inc., Pandora Media, Procter & Gamble, R/GA, The Coca-Cola company, The climate firm, Unilever, Visa, Vodafone, Walmart, xAd, Zenith Optimedia and plenty of extra. The MMA’s world headquarters are positioned in new york with regional operations in Europe/heart East/Africa (EMEA), Latin American (LATAM) and Asia Pacific (APAC). For extra information about the MMA please talk over with http://www.mmaglobal.com.


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