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"Capitalism means that should you're 17, 18 years old and you're a geek and you wish to have to drop out of faculty and invent Apple or something else, you are able to do it," Kohlman mentioned. "in this usa you can do that. And there's nothing stopping you from doing it …
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Santa Rosa, CA (PRWEB) June 3, 2015

in their new e-book the risk Takers, authors Don and Renee Martin inform the stories of sixteen outstanding entrepreneurs, including Amy’s Kitchen founders Rachel and Andy Berliner. The e-book, which used to be published in April, profiles the personal and skilled journeys of women and men who struck out on their very own and overcame adversity to construct vastly a hit multimillion greenback firms. different profiles in the ebook embrace the Geek Squad, Curves, Liz Lange Maternity, Kinko’s, Paul Mitchell and Spanx.

within the possibility Takers, the authors not best reveal the in the back of-the-scenes personal stories of each and every entrepreneur, but additionally share the fashionable characteristics and strategies that ended in their successes, providing thought for someone with entrepreneurial aspirations.

In a contemporary Huffington publish article, the authors point to Amy’s Kitchen as top example of spotting a pattern and and pouncing on it. “Andy and Rachel Berliner launched the Amy’s Kitchen model of organic vegetarian frozen foods because they realized that increasingly more americans have been looking to devour more fit diets, eschewing processed meals in prefer of organic vegetables. Vegetarians themselves, the Berliners have been also keenly conscious that they’d haven’t any ambitious competitors. they had in my opinion sampled the frozen vegetarian foods already available on the market and they had been horrific. The Berliners knew if they used quality substances and recipes, their business would thrive. as of late, Amy’s Kitchen generates annual revenues of $ 270 million.”

The book has created buzz on the internet, with readers and reviewers calling it “inspiring,” “enticing” and a “should read.”

About Andy, Rachel &amp Amy Berliner

Celebrating their twenty third 12 months in industry, Amy’s Kitchen remains to be a family industry, with each member of the family participating. the company was began in 1987, when Amy used to be born. Her mom and pa, Rachel and Andy Berliner, moderately nurtured the company as well as the baby, paying consistent consideration to each aspect of its day after day activities and providing the vision that has made Amy’s so successful.

Andy, who was born in Chicago and attended Purdue college, was once formerly a big shareholder and President of Magic Mountain Herb Tea firm, the first herbal tea broadly dispensed in supermarkets. Rachel was raised in a family that ate and grew organic meals within the 50′s, lengthy sooner than doing so was fashionable. along with a existence lengthy orientation in opposition to pure foods, Rachel also has an arts background, and serves as the company’s artwork director, overseeing all packaging design.

Andy and Rachel work as a workforce, discussing and coping with every conceivable drawback that a quick rising industry faces. What they revel in most, alternatively, is the advent and construction of latest products… offering concepts and working closely with Amy’s cooks and product builders. They style new products time and again until glad that the highest requirements of style and quality are being met. Rachel, who has a keen and delicate palate, is the company’s respectable “taster.”

Andy offers general management and helps formulate advertising and gross sales strategy. finding Andy at Amy’s could be a challenge. continuously he can also be discovered within the kitchen doing what he loves probably the most: journeying with and dealing with the people who are moderately preparing the meals. each Andy and Rachel prefer to keep up a correspondence with the wishes and pursuits of the corporate’s more than 650 staff and with Amy’s buyers. Rachel reads each letter written via buyers.

Amy herself, now a college student, can be very much a part of the business and is frequently existing at choice-making discussions. all the way through the summer season she likes to move to the plant and work on the burrito and packaging traces, in addition to make a contribution content to her personal blog on the site. all the way through the college 12 months, she is somewhat busy with homework and extracurricular actions. She likes to learn and be along with her chums.

Amy’s favorite meals as a child have been the Vegetable Pot Pie and Macaroni &amp Cheese. Her favourite is, of course, Amy’s Pizza, which she served to her pals at pool parties and “sleepovers” as a youngster. Her dog, Stormy, is an important part of Amy’s lifestyles, and like the rest of the household, Stormy eats simplest vegetarian meals, with pizza being her favourite too.

About Amy’s

Amy’s is the nation’s top supply of pure and natural comfort meals. the marketplace for organic meals is among the quickest-growing grocery categories, with sales expanding at greater than 10 % once a year. Now celebrating its twenty second yr, Amy’s is a household-owned and operated business based in Sonoma County, California. Its merchandise are available nationally in pure meals outlets, most supermarkets and make a choice warehouse membership outlets, in addition to internationally.

Amy’s uses certified natural ingredients, including vegetables, grains and fruits grown without pesticides. fat are used sparingly and selectively all dairy substances are made with pasteurized rBST hormone-free milk and don’t include animal enzymes or animal rennet. No dishes include meat, fish, shellfish, chicken, eggs or peanuts. Amy’s products are non-GMO and don’t contain hydrogenated fat or oils.

For extra information about Amy’s merchandise, the company and extra, seek advice from


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