fb's WhatsApp crosses the 700 million energetic users mark

On October 6, 2015, facebook (FB) achieved its $ 22 billion buy of mobile messaging service WhatsApp, about eight months after the deal was announced. read extra about this deal in Market Realist's should-know: fb acquires WhatsApp for $ 19 …
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big apple, ny (PRWEB) January 23, 2015

Snaps, a platform for visible conversations, introduced lately that it has launched the first “branded keyboard” offering, in partnership with Comedy imperative’s “vast city.” The iOS app options emojis and animated GIFs that may be simply inserted into cellular conversations. “large city” fanatics can use the app to get entry to a library of visual fan content material that can be simply inserted into messages in apps like iMessage, facebook Messenger, and WhatsApp, and their friends will be able to obtain the emojis and GIFs despite the fact that they haven’t downloaded the customized keyboard.

Snaps’ customized keyboards supplement its current photo sales space product as a singular and user-pleasant manner for brands to reach their fanatics through essentially the most slicing-side mediums of communication. For younger, tech-savvy audiences, conventional social networks were an increasing number of supplanted by using sooner, lighter messaging platforms with regards to meaningful interactions — 30 billion messages are despatched day by day thru WhatsApp by myself, and fb Messenger has over 500 million month-to-month active users. Snaps’ new product empowers manufacturers with an alternative to extra intrusive, much less related varieties of merchandising with the aid of allowing users to get ingenious with branded content material and make it their own.

“the key to engagement with shoppers is related content, and the branded Snaps keyboards supply a fully new form of interplay between friends, who now be capable of share content material that they like, in the medium that they spend the most time in – messaging,” stated Vivian Rosenthal, founding father of Snaps.

Snaps’ picture sales space product has already been used by brands like Nestlé, Sony photos, and The Humane Society, permitting enthusiasts to simply add branded content material to their photos and share seamlessly across social media structures. the company created its branded iOS keyboards to address the market want for a each consumer- and partner-pleasant, un-intrusive manner of visual branded content for messaging systems like iMessage and WhatsApp, and more model collaborations shall be introduced within the coming months.

“We’ve seen young audiences shifting from e-mail and facebook to new houses like Instagram and iMessage, and we’re delighted to be working with Viacom and other brands to lend a hand take care of this shift with them,” mentioned Christian Brucculeri, CEO of Snaps.

Snaps’ “wide city” keyboards will also be downloaded by way of iOS8 customers at http://cc.com/bckeyboard


Snaps is the prime marketing platform that drives brand ROI by way of bettering campaigns, situations and social media applications with visual content material. offering a suite of connected social media and messaging solutions, Snaps has helped dozens of Fortune 1000 corporations like Viacom, Kraft, and Sony footage find their visual voice.